Welcome to AdElement’s Blog

adelement | February 20, 2012

As you may have noticed, we have had this blog setup for a while but haven’t posted anything. We have been in private beta with our initial set of customers in US, UK & India and have been hard at work building & refining our solution, ensuring we add value and delivering effective display ad campaigns for our customers.

We will be ending our private beta program soon, and as we look to market our solutions to a wider audience we plan to use this blog to start a dialog with our customers, with businesses interested in our offering and anybody with an interest in the online display advertising space. While there is no set agenda for this blog, we hope to offer our thoughts and views on the rapidly evolving online display ads space. If you would like to see us cover any topic please drop us a note in the comments and we will try our best to provide some coverage.

As a company we hope we are able to contribute in a positive way to web users, advertisers and web publishers, the 3 main constituents of the online ads ecosystem. For the web users we hope to improve relevancy of ads and messages via smart dynamic display ads. For the advertisers we hope to provide better ROI by enabling them to quickly and easily create data driven micro targeted dynamic display ad campaigns. And to the web publishers we hope to provide better monetization for their ad inventory so they can continue to focus on creating awesome content for all of us.

We don’t have a set schedule for the blog, but we will try and post as often as possible. Given the irregular nature of our posts, it maybe best to subsribe via a feed. We are excited to see what the future holds and look forward to interacting with all of you!

Sachin Bhatevara,

Founder - AdElement