AdElement Vast, LLC (“AdElement,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard information through our website (www.adelement.com) and our advertising technology services.

This Privacy Policy is intended to comply with applicable privacy laws, including the EU General Data Protection Regulation (GDPR), the UK GDPR, and the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

1. Overview of Our Services

AdElement provides programmatic advertising technology that enables advertisers to deliver digital advertisements across websites, mobile applications, connected television (CTV), and other digital environments.

Our platform supports:

• Advertising delivery
• Measurement and analytics
• Fraud detection and prevention
• Optimization of media performance

We operate within real-time bidding (“RTB”) environments, where advertising inventory is bought and sold programmatically.

2. Roles Under Data Protection Laws

Depending on the context, AdElement may act as:

Data Controller

When we determine the purposes and means of processing personal data (e.g., fraud detection, analytics, product improvement)

Data Processor

When we process personal data on behalf of advertisers, agencies, publishers, or other partners under contractual agreements

3. Information We Collect

4. Cookies and Similar Technologies

We use cookies and similar technologies, including:

• Cookies
• Pixels and web beacons
• Mobile advertising identifiers
• SDK signals

These technologies help us:

• Deliver and measure advertisements
• Prevent fraud
• Manage ad frequency
• Improve our services

Where required by law, we obtain consent before placing non-essential cookies. Users may manage preferences through our consent management tools or browser settings.

5. Real-Time Bidding (RTB)

AdElement participates in programmatic advertising ecosystems where advertising space is transacted via real-time bidding.

When a user visits a participating website or app, bid requests containing pseudonymous identifiers and technical information may be shared with advertising platforms, including AdElement.

We process this information solely to:

• Determine whether to serve an advertisement
• Measure advertising performance

We do not use this data to directly identify individuals.

6. How We Use Information

We use information to:

• Deliver and optimize advertising
• Personalize advertising where consent is provided
• Detect fraud and ensure security
• Improve our technology and services
• Generate aggregated and anonymized analytics
• Comply with legal obligations

7. Legal Basis for Processing (GDPR)

Where applicable, we rely on:

• Consent (e.g., for cookies and personalized advertising)
• Legitimate Interests (e.g., fraud prevention, security, analytics, contextual advertising)
• Contractual Necessity

We may rely on consent signals provided through industry frameworks such as the IAB Transparency & Consent Framework.

8. Data Sharing

We may share information with:

• Advertisers and agencies
• Publishers
• Supply-side platforms (SSPs) and demand-side platforms (DSPs)
• Measurement and fraud detection providers
• Cloud infrastructure providers

Certain programmatic advertising activities may be considered “sharing” under applicable privacy laws.

All partners are contractually required to protect data and use it only for authorized purposes.

9. Data Retention

We retain data only as long as necessary:

• Bidstream data: up to 90 days
• Advertising interaction data: up to 24 months
• Aggregated or anonymized data: may be retained longer

10. International Data Transfers

We may transfer personal data internationally, including to the United States.

Where required, we implement safeguards such as:

• Standard Contractual Clauses (SCCs)
• Other approved transfer mechanisms

11. Your Privacy Rights

Depending on your location, you may have rights to:

• Access your personal data
• Correct inaccurate data
• Delete your data
• Restrict or object to processing
• Data portability
• Withdraw consent

To exercise your rights, contact: dpo@adelement.com

We may verify your identity and will respond within applicable legal timeframes.

You also have the right to lodge a complaint with your local data protection authority.

12. California Privacy Rights (CCPA/CPRA)

California residents have the right to:

• Know what personal information is collected
• Request deletion or correction
• Opt out of the “sale” or “sharing” of personal information

Certain advertising activities may be considered “sharing” under California law.

To exercise your rights:

• Visit: https://www.adelement.com/opt-out.html
• Use the “Do Not Sell or Share My Personal Information” link on our website

We honor Global Privacy Control (GPC) signals where required by law.

13. Opt-Out of Personalized Advertising

Users may opt out of personalized advertising through:

• Our opt-out page
• Browser settings
• Mobile device settings
• Industry tools such as the Network Advertising Initiative (NAI) and Digital Advertising Alliance (DAA)

14. Data Security

We implement technical and organizational measures designed to protect data, including:

• Encryption in transit
• Access controls
• Monitoring and logging
• Incident response procedures

15. Children’s Privacy

Our services are not directed to children under the age of 16 (or under 13 where applicable under U.S. law), and we do not knowingly collect personal data from children.

16. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

17. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

18. Contact Information

Data Protection Officer
AdElement Vast, LLC
6 N Maple Avenue,
Ridgewood, NJ 07450
Email: dpo@adelement.com