We have designed the advertising policies below to promote a good experience for people viewing your ads, as well as help you be successful with your ads. The policies below help make sure that ads follow applicable laws in the countries where they appear. All ads will go through our approval process to ensure the ads are safe and appropriate for users. Every time you create a new ad or make changes to an existing ad, it will automatically be submitted for review to ensure that it follows our advertising policies. Ads that we find in violation of these policies will be marked as Disapproved or Suspended and will not be able to run while in that status.



Ad fraud

Creatives associated with any activity designed to sell advertising under fraudulent pretenses, including but not limited to non-human traffic, tag hijacking, hidden ads, domain spoofing, cookie stuffing, generating fake impressions or clicks, reselling of ads under false pretenses, etc.

Adult sexual, mature or suggestive content

Creatives that depict, contain or provide access to pornography, nudity, obscenity, and other adult or risqué material.


Creatives that contain or provide access to any files that execute or download software without intentional user interaction. Clicking on an ad must also not initiate a download of any type of file.

Copyright infringement

The promotion of products or services that distribute or facilitate access to materials that infringe upon the copyright of others globally is prohibited.

Counterfeit goods

Counterfeit goods contain a company or business name, logo, or other mark that is identical to, or substantially indistinguishable from, the registered trademark of another. Counterfeit goods attempt to deceive consumers into believing the counterfeit is a genuine product of the brand owner, or to represent themselves as faux, replicas or imitations of the genuine product.

Delayed Load

Creatives that consistently take more than five seconds to initiate the user ad experience.

Endangered species products

The sale or promotion of products obtained or made from endangered, threatened or protected species, as well as the sale of such species, is prohibited globally.

Extreme graphic, explicit violence

Creatives that depict, contain or provide access to violent content or content that glorifies human suffering, death, self-harm, violence against animals, or contains graphic or violent images.

Government Forms or Services

Creatives that depict, contain or provide access to offers that charge for government forms or services that are available for a lesser charge or free from the government.

Illegal drugs

Creatives featuring or promoting the sale of illegal drugs, pharmaceuticals or drug paraphernalia. As marijuana remains illegal under United States federal law, this Creative Policy prohibits creatives featuring or promoting the sale of marijuana, even in those states where marijuana use is permitted under state law.

Illegal products and services

All advertising, as well as the products and services being advertised, must clearly comply with all applicable laws and regulations. Products with questionable legality and compliance will be reviewed conservatively.

Interferes with User Navigation

Creatives that disrupt the user’s ability to navigate their experience, e.g., by preventing a user from leaving a page by opening modal dialogs or pop-up windows.


Creatives that contain, install, links to, or prompts the download of any malware, Trojan horse, virus, or any other malicious code.

Misleading or deceptive claims

Creatives that attempt to trick or deceive a user into taking some action (e.g., “click bait” creatives, creatives that mimic user interface elements, creatives that display fake errors or warnings, such as warnings about viruses, missing codecs, or corrupt disks, etc.) or markets false or unrealistic promises such as extreme weight loss, anti-aging, etc.

Accurate and clear content: Creatives should be of high editorial quality. Those which are gimmicky, misleading, or of low editorial quality are prohibited.

P2P file-sharing apps, torrent or any apps that facilitate or promote copyright infringement

AdElement prohibits the promotion of products or services that distribute or facilitate access to materials that infringe the copyright of others globally.

Sensitive, discriminatory, offensive language, profane, defamatory content or hate speech

Creatives that depict, contain, or provide access to content that incites violence or prejudicial action towards a protected individual or group; or content that disparages or intimidates an individual or group.

Creatives should not depict, contain, or provide access to material that is damaging to the reputation of another.

Do not include language in creatives that could offend or shock users.

Spyware and illegal hacking

The sale or promotion of spyware or illegal hacking is prohibited globally.

Tobacco and tobacco accessories

AdElement prohibits the promotion of tobacco brands and the online and offline sale of tobacco and tobacco accessories globally.

Weapons and weapons accessories

Creatives that feature the sale of, or instructions on how to create, bombs, guns, firearms, ammunition or other weapons.


Adult content

Ads should respect user preferences and comply with legal regulations, so we don’t allow certain kinds of adult content in ads and destinations.


We abide by local alcohol laws and industry standards, so we don’t allow certain kinds of alcohol-related advertising, both for alcohol and drinks that resemble alcohol. Some types of alcohol-related ads are allowed if they meet the policies below, don’t target minors, and target only countries that are explicitly allowed to show alcohol ads.

Gambling and Games

We support responsible gambling advertising and abide by local gambling laws and industry standards, so we don’t allow certain kinds of gambling-related advertising. Gambling ads must target approved countries, have a landing page that displays information about responsible gambling, and never target minors.

Financial Services

Health and Pharma


We support responsible political advertising and expect all political ads and destinations to comply with local campaign and election laws for any areas they target. This policy includes legally mandated election “silence periods.”


We don't tolerate Programmatic fraud and malicious behaviour. We are dedicated towards providing high quality standards for our customers, taking care of partner publisher spaces and ensuring user safety. We closely monitors all our clients steps, from account creation, to creative approval to the launch and execution of campaigns. We also carefully vet our partners by running multiple tests before integration.

We takes the following steps to fight malicious players and ensure ad compliance:

Customer Qualification

We get to know our customers, their products and their goals so that we can help them to achieve their objectives better. In order to ensure there is no inappropriate behavior in what they do or plan to do, every new account created in our console is assigned an Account Manager. Then a call is scheduled to learn more about the advertiser and evaluate their products and the ways in which they intend promote them. If the account manager identifies a potentially malicious advertiser they will be immediately blocked and the account will be deleted. Only when an advertiser is considered ‘safe’ they are allowed to buy media through our platform

Creative Scanning & Review

Ad quality team checks all creatives and campaigns. All items (banners, ad tags, destination urls etc) that an advertiser has set up in the console are continuously scanned and verified. Each creative is reviewed and approved or rejected before being used in a campaign. Creatives are checked for load times, number of requests, file size, processor usage, landing page, functionality etc. Landing page is verified with the domain declared during campaign setup to ensure it is the same. Once campaign is in flight creative tags are scanned multiple times per day to ensure there are no changes in behavior.